Once you’ve found your holy grail product, tab the name of the product on the bottom. On the bottom of each Lens, you’ll see the name and image of the product you’re currently “wearing.” Scroll left or right to browse through and try on the rest of the available products. Once you’ve scanned the code, the Lens will open selfie mode automatically, where you can start browsing for your new fave lip color, or testing mascaras from Benefit, Tarte, Maybelline, and more.
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To scan, point your Snapchat camera towards the code and hold down on the screen while it loads.
You can either take a picture of the codes or scan them with your camera. So how do the shoppable Ulta and MAC Lenses work? Let’s break it down.įirst, you’ll need to access the Lenses by clicking here for the Ulta Lens code and here for the MAC Lens code. 26 launch, the Ulta Lens has five show-stopping mascaras and the MAC Lens has 16 lipsticks worth trying on. Brands can add up to 20 products on the shoppable Lenses. The Lenses also provide users with all the important info you’d want to know before making a purchase - color, sizing, similar product types, and of course, pricing. 26, which allow users to “try on” different beauty products from Ulta and MAC using a Snapchat Lens, according to an email from Snapchat to Elite Daily. Snapchat launched what the company calls the first-of-their-kind shoppable, augmented reality (AR) Lenses on Jan. If you’ve been putting off trying a new mascara, now’s the time to act.
To find your perfect lipstick or mascara during your next Snap sesh, here’s the lowdown on how you can shop with Snapchat’s new Ulta Beauty and MAC Cosmetics Lenses. Beauty giants Ulta and MAC have teamed up with the social media platform to create Lenses that allow you to try on and shop your favorite beauty products right from the comfort of your own home - so you can know what to expect when the package arrives at your door. The days of a buying a makeup product without testing it are over, thanks to two new Lenses on Snapchat.